Beef Formula

Beef Formula


Suitable for all breeds. Feed 2-3% of the dog's ideal body weight per day, ideally spread over two meals.


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Suitable for all breeds. Feed 2-3% of the dog's ideal body weight per day, ideally spread over two meals.

Contains 85% fresh meat and offal*.


British Beef Heart, British Beef Green Tripe, British Beef Kidney, British Beef Liver, Fresh Carrots, Fresh Pumpkin, Fresh Broccoli, Fresh Green Curly Kale, Scottish Cold Water Salmon Oil, Organic Virgin Coconut Oil, Raw Sea Kelp Powder (Laminaria japonica), Bilberry Powder (Vaccinium Myrtillus),  Spirulina Powder (Spirulina platensis), Wheat Grass Juice Powder, Barley Grass Juice Powder, Chicory Root Powder.  Whole Milled Flaxseed, Whole Milled Sesame Seeds, Whole Milled Sunflower Seeds, Wheat Germ Oil (natural vitamin E)

Typical analysis as fed

  • Moisture 68.8%, 
  • Protein  16.1%, 
  • Fat  11.1%, 
  • Ash (inorganic matter)  2.4%, 
  • Fibre  2.3%


Moisture - the natural presence found in the ingredients

Protein - are biological molecules consisting of one or more chains of amino acids

Fat  - includes all fats: saturated fats, trans fats, and the unsaturated fats, polyunsaturated and monounsaturated

Ash (inorganic matter) - is the inorganic residue remaining after the water and organic matter have been removed

Fibre  - the term given to the indigestible part of food

  • Carbohydrates  2.1%
  • Omega-3 fatty acid  mg/100g  3.13
  • Omega-6 fatty acid  mg/100g  0.74
  • Calcium  mg/100g  1.1
  • Phosphorus  mg/100g  0.8
  • Sodium  mg/100g  .09
  • Potassium  mg/100g  0.5
  • Vitamin A IU/100g 365
  • Vitamin C mg/100g 5.3
  • Vitamin D IU/100g 23
  • Vitamin E mg/100g 1.66
  • B6 mg/100g 0.09
  • B12 mcg/100g 2.2
  • Calcium / Phosphorus ratio  1.37/1

Minimum guidelines by F.E.D.I.A.F.   Adult 1/1,  Early Growth and Reproduction  1/1, Late Growth  1/1

*Please note: this product does not contain bone.


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