Discover crazy-focused motivation!

Why it matters: A highly motivated dog is faster, more driven and more focused – and ultimately more successful.

The sticking point: Some dogs struggle to feel enthused about training, preferring to run off and do their own thing or even just lie down and watch others do the hard work.

The solution: Getting your dog excited is the key to discovering crazy-focused motivation – and the best way to do that is with the perfect toy. For food-obsessed pups, we created clever training aids like The Clam and our Food Bags. Our real fur tug toys which spark the innate hunting instinct and our tug-friendly Frisbee are proven to get tails wagging, too.

Scroll down to shop our top crazy-focused motivators. 

Want expert advice on creating Crazy-Focused Motivation? Click here to download our free ebook

Rabbit Skin Pocket Squeaker Sold out

Rabbit Skin Pocket Squeaker

Tug-E-Nuff Dog Gear


If there's one thing that's almost guaranteed to grab a dog's attention, it's the combination of real fur and a squeaker! Featuring a bite area ma...

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Rabbit Skin Bungee Tug Sold out

Rabbit Skin Bungee Tug

Tug-E-Nuff Dog Gear


A great alternative to sheepskin, this super-robust tug toy is made using ethically sourced rabbit skin and has proven to be a real hit – even wit...

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