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Discover crazy-focused motivation!

Why it matters: A highly motivated dog is faster, more driven and more focused – and ultimately more successful.

The sticking point: Some dogs struggle to feel enthused about training, preferring to run off and do their own thing or even just lie down and watch others do the hard work.

The solution: Getting your dog excited is the key to discovering crazy-focused motivation – and the best way to do that is with the perfect toy. For food-obsessed pups, we created clever training aids like The Clam and our Food Bags. Our real fur tug toys which spark the innate hunting instinct and our tug-friendly Frisbee are proven to get tails wagging, too.

Scroll down to shop our top crazy-focused motivators. 

  • Bungee Food Bag

    34 reviews
    £18.95

    The Bungee Food Bag is ideal for putting a spring in the step of food-driven dogs.  If your dog is motivated by food but needs a little encouragem...

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    Faux Fur Pocket Squeaker

    49 reviews
    £14.95

    This versatile toy has the added benefit of a squeaker, providing that little bit of extra encouragement to dogs who need it.  Strong, durable an...

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  • Food Bag

    50 reviews
    £15.95

    Our Food Bag allows you to use your dog's food obsession to your advantage by encouraging them to play and interact. Ideal if your dog needs a lit...

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  • Faux Fur Ball Bungee Tug

    20 reviews
    £16.95

    Grab your dog's attention and keep them coming back for more with this boredom-busting toy. Promising hours of training potential, this tugger team...

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