Discover crazy-focused motivation!

Why it matters: A highly motivated dog is faster, more driven and more focused – and ultimately more successful.

The sticking point: Some dogs struggle to feel enthused about training, preferring to run off and do their own thing or even just lie down and watch others do the hard work.

The solution: Getting your dog excited is the key to discovering crazy-focused motivation – and the best way to do that is with the perfect toy. For food-obsessed pups, we created clever training aids like The Clam and our Food Bags. Our real fur tug toys which spark the innate hunting instinct and our tug-friendly Frisbee are proven to get tails wagging, too.

Scroll down to shop our top crazy-focused motivators. 

Want expert advice on creating Crazy-Focused Motivation? Click here to download our free ebook

The Clam Sold out
£16.95

The Clam

Tug-E-Nuff Dog Gear

239 Reviews

As seen on Channel 5’s The Dog Rescuers and BBC Two’s Me and My Dog, The Clam is an innovative treat-dispensing toy that makes training a whole lot...

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Sheepskin Bungee Tug Sold out
£16.95

Sheepskin Bungee Tug

Tug-E-Nuff Dog Gear

129 Reviews

No tugaholic could resist a game with this robust and rewarding sheepskin tug toy. Ideal for all dogs, this toy is an extremely motivating trainin...

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Rabbit Skin Pocket Squeaker Sold out
£13.95

Rabbit Skin Pocket Squeaker

Tug-E-Nuff Dog Gear

144 Reviews

If there's one thing that's almost guaranteed to grab a dog's attention, it's the combination of real fur and a squeaker! Featuring a bite area ma...

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Frisbee Sold out
from £15.95

Frisbee

Tug-E-Nuff Dog Gear

177 Reviews

They'll catch it, fetch it, tug it and then … do it all over and over again! If your dog is a sucker for catching and fetching, this awesome fabric...

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Rabbit Skin Bungee Tug Sold out
£16.95

Rabbit Skin Bungee Tug

Tug-E-Nuff Dog Gear

94 Reviews

A great alternative to sheepskin, this super-robust tug toy is made using ethically sourced rabbit skin and has proven to be a real hit – even wit...

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Crazy Thing Bungee Tug Sold out
£15.95

Crazy Thing Bungee Tug

Tug-E-Nuff Dog Gear

87 Reviews

Dogs will love shaking, tugging, biting and generally going nuts with this exceptionally entertaining tug toy! Offering hours of interactive fun, ...

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Sheepskin Ball Bungee Tug - Rubber Ball Sold out
£17.95

Sheepskin Ball Bungee Tug - Rubber Ball

Tug-E-Nuff Dog Gear

45 Reviews

If your dog is motivated as much by fetching as they are by tugging, this real fur bungee is a absolute winner. Just as tough as our original Shee...

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Food Bag Sold out
£13.95

Food Bag

Tug-E-Nuff Dog Gear

35 Reviews

Our Food Bag allows you to use your dog's food obsession to your advantage by encouraging them to play and interact. Ideal if your dog needs a lit...

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Faux Fur Pocket Squeaker Sold out
£11.95

Faux Fur Pocket Squeaker

Tug-E-Nuff Dog Gear

35 Reviews

This versatile toy has the added benefit of a squeaker, providing that little bit of extra encouragement to dogs who need it.  Strong, durable an...

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Bungee Food Bag Sold out
£16.95

Bungee Food Bag

Tug-E-Nuff Dog Gear

24 Reviews

The Bungee Food Bag is ideal for putting a spring in the step of food-driven dogs.  If your dog is motivated by food but needs a little encouragem...

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Sheepskin Ball Bungee Tug - Tennis Ball Sold out
£17.95

Sheepskin Ball Bungee Tug - Tennis Ball

Tug-E-Nuff Dog Gear

29 Reviews

Ace the training game with this tennis-ball version of our ever-popular Sheepskin Bungee Tug.  The combination of a tennis ball and real sheepskin...

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